Vishal drew inspiration and expertise from his family's generations-old business. He leveraged their established relationships with ethical gemstone miners and responsible metal suppliers. Pankaj Jewellers' skilled artisans, who shared Vishal's vision, formed the backbone of Tiara's production team. They meticulously sourced recycled metals and responsibly mined gemstones, employing traditional techniques that minimize waste. Transparency became paramount. Each Tiara piece carried a story – the gemstone's origin, the artisan's touch, and the brand's dedication to a greener future.

​

Initially, the path wasn't paved with ease. Vishal navigated skepticism, resistance from established players, and the challenge of scaling a brand built on such principles. However, his unwavering commitment to ethical sourcing and sustainability, coupled with the legacy and support of Pankaj Jewellers, resonated deeply. Tiara jewelry gained traction organically, with women becoming passionate advocates for the exquisite designs and responsible ethos.

​

As the global conversation shifted towards sustainable fashion and ethical production, Tiara found itself at the forefront of a movement. The brand expanded its offerings, balancing timeless classics with contemporary pieces, all while maintaining its core values.

​​

Today, Tiara stands as a global success story. Its jewelry adorns celebrities and graces prestigious runways, while holding a cherished place in the collections of conscious consumers worldwide. Vishal Pankaj's vision, nurtured by his family's heritage and fueled by a commitment to a better future, has not only built a thriving brand but also established a standard for responsible luxury. Tiara is a symbol of a future where exquisite jewelry and environmental well-being coexist harmoniously.